How it all started
After graduating at York University with a BA in English & Professional Writing, with a specialization in technical writing, I started my career as a proofreader at a small marketing company. Within the following year, I also did some freelance copywriting to gain more experience.
Fast forward to today, I’m now the intermediate copywriter for TD Bank with 5+ years of internal agency experience. I primarily work on high/medium-level campaigns for different lines of businesses, from concept development all the way to asset execution.
What sets me apart?
Besides a passion for the obvious (hint: writing and grammar), I pride myself on approaching each brief with a consumer-first mentality. I always strive to strike the perfect balance between meeting the client's needs and putting the consumer first.
Why?
Consumer wants, needs and problems are the center of all tools and products.
You have the tool or product that can help solve a consumer's issue. I have the creative skills to help showcase your product as the solve.
Curious about my skills and experience?
Skills
Advertising copywriting
Long form copywriting
Scriptwriting
Concept development
On-page SEO
Editing & proofreading
Brand voice adaptability
Adaptability to industry trends
Experience
TD Bank
Intermediate copywriter | Jul 2023 - Sep 2024
Junior copywriter | May 2022 - Jul 2023
Proofreader | May 2019 - May 2022
Toronto Condo Boutique
Copywriter/Blogger | Mar 2018 - Mar 2019
Market Connections Inc.
Proofreader/Social media coordinator | Apr 2017 - May 2019