Project one
Project one
A few examples to help paint the picture
TikTok video
Proof point: TD offers help and advice in 60 different languages.
TikTok video
Proof point: TD offers clients the ease of virtual appointments.
6 second TikTok video
Proof point: TD offers clients the ease of having virtual appointments.
6 second TikTok video
Proof point: TD retail branches are open later for your convenience.
6 second TikTok video
Proof point: TD offers help and advice in 60 different languages.
6 second TikTok video
Proof point: TD has an award-winning app that helps make banking easier.
Brand TikTok/Youtube videos
Client: TD Bank > Brand
Goal: Drive brand awareness and show how TD offers help that actually helps through our given proof points.
Process: Once briefed, I worked with an art director and associate creative director to come up with different ideas on how to execute these longer form videos.
I came up with the idea to channel a platform-first approach by having one character play all roles and have it seem user-generated. I came up with the scripts for the longer form videos, along with the copy for the 6-second videos, which all went through vigorous rounds of review with our client and legal partners. We eventually went through casting, filming and editing the videos which is what you see below.
Taking a platform-first approach helped us create content that was not only relatable to our demographic, but also helped our content appear more organic on the platform; this led to longer view times and helped achieve brand awareness.