Project five

Project five

TRavel insurance landing page

Client: TD Bank > TD Insurance

Goal: Create a simple, informative landing page that help consumers learn and choose what type of insurance plan meets their needs.

Process: Once briefed, I worked with a wireframe to create a master copy deck that reflects all necessary content that helps meet the needs of the consumer, as well as of the client. The copy deck went through multiple rounds of review with all necessary stakeholders to ensure the right insights were touched upon and everything was accurate.

It was crucial to write copy that was easy to understand, especially since the topic of insurance can be overwhelming and often jargon-filled. Taking the time to really understand the target audience, what their needs are and how to produce that in the most simplified way helped bring the final product you see here.

Previous
Previous

Project Four