New to Canada landing page

Client: TD Bank > New to Canada

Goal: Create a simple, helpful hub for newcomers in need of banking assistance.

Process: After being briefed, I worked with a wireframe to create a master copy deck. It then went through rounds of review with many stakeholders, in which I then addressed feedback to create the final result you see above.

It was crucial to write copy that not only addressed common areas of concern for newcomers, but was also written in a simplified, conversational tone. Taking the time to really understand the target audience helped bring this page to life.

In addition to the main landing page, I also worked on each sub page that’s clickable on the site.

Here are a few pages you can check out:

• Investing for newcomers

• Mortgages for newcomers

• Foreign workers