Project three
Project three
A few examples to help paint the picture
Post copy: Looking for affordable investing made easy? Finish opening a TD Easy Trade™ account in just minutes.
Post copy: With TD Easy Trade™, you can unlock affordable investing. Pay $0 commission fees on TD ETFs and your first 50 stock trades.
Post copy: Time is money. Sign up with TD Easy Trade™ in just minutes, fund your account and start trading — it’s that easy.
Easy Trade Campaign
Client: TD Bank > Direct Investing
Goal: Get prospects to switch from their existing trading platform to TD Easy Trade™ and to get new investors to sign up with TD Easy Trade™ .
Process: Working with an existing concept, I worked with an art director to come up with different versions for the acquisition funnel of this campaign. This included developing copy for META in-feed and carousel assets, and HTML5 display banners.
The key to bringing this campaign to life was telling a story where possible, ensuring the messaging was as concise as possible and making the content relatable to novice, DIY investors.